Corporate Body Building

It is often said that it is “people” who make an organisation what it is. Every individual plays a vital role in how a company operates, how it is perceived, and how successful it can ultimately become. Indeed, people are the greatest asset of every organisation.


Corporate Bodybuilding brings this premise alive with a unique experience bringing individuals together as a team to create your company name or logo on a massive scale.

Putting themselves in the picture and using their own bodies as “living pixels” the participants will create a large-scale image. First, each delegate is assigned to a letter or segment of the logo and issued with a colour-coded overall. They will then link with 20, (or perhaps 200!) other delegates to complete their section. The next challenge is working with all the other letters or segments to correctly position themselves in relation to each other to create the overall logo. Once everyone is finally positioned, the living logo is photographed from above to create an impressive and lasting record of the event, and a powerful reminder of the important role everyone plays in the organisation.

The human interaction process of Corporate Bodybuilding is always a lot of fun and will certainly break the ice and, quite literally, bring people together.  

The Corporate Bodybuilding exercise is a great kick-start to an event or a spectacular grand finale to a company conference.

Quick Facts

Location: Indoor
Duration: - 50 minutes
Participants: 100 - 1000

Key Learning Benefits

  • Project Planning/Time Management
  • Energising a Conference
  • Fun/Motivation
  • Understanding Each Other/Team Dynamics
  • Uniting New/Merged Teams
* This activity is sold under license from Catalyst Global. Team Building Asia are official licensees of Catalyst Global -