A Case Study for Corporate Social Responsibility Client: AIESEC Outcomes: Appreciation of Corporate Social Responsibility, Impact the local community, problem solving and team collaboration. Team Building Asia has enjoyed a long supportive partnership with international youth organization AIESEC (Association Internationale des Étudiants en Sciences Économiques et Commerciales). AIESEC organizes international student exchange and internship programmes for both profit and non-profit organizations. We were delighted when asked to open The Ripples International Conference 2010, which had the objective to discuss and evaluate the implementation of Corporate Social Responsibility (CSR) in Asia-Pacific Region. Team Building Asia saw this as the perfect opportunity to showcase our newest CSR teambuilding programme known as Rags To Riches. The activity encouraged delegates to give back to the communities they work in while achieving the aim of recycling quality unwanted items at the same time. In this case, it was decided that a creative approach would be adopted to deliver used clothes to a local charity while concurrently creating a team building opportunity for the AIESEC team. Our creative team transplanted the Ripples logo onto a huge tarpaulin in the form of a unique matrix, which then required delegates to position the clothes in pre-determined marked out areas. This giant networking and communications challenge had teams working together to fold, consolidate and swap the clothes to match the various features of the logo as well as fitting the colours perfectly. At various stages, team leaders would call out helpful commands to tidy up the 3-D textured logo. The fruition of this collective effort was a fabulous piece of installation art unique to AIESEC. Notable features include the Hong Kong skyline, most prominent being the Bank of China and also the two Ripples characters on the left and right of the logo. Following a debriefing on how the team worked effectively and impact on the local community, the clothes were presented to The Salvation Army to distribute at their many clothing banks throughout Hong Kong. “Rags To Riches created a unique teambuilding event for our 3rd Ripples International Conference while at the same time raising our delegates' awareness of the need to reduce waste and promote greater sustainability in our local environments.” Dennis Su, AIESEC Vice President. Check out the YouTube video delegates created at: http://www.youtube.com/watch?v=xotGFJ159WY |
