Lloyds TSB Explore Shared Values With Team Building

Building A Values-Driven Culture Across Asia

Lloyds TSB sought to strengthen its culture across its Hong Kong and Singapore offices by creating a set of shared values that employees could genuinely identify with. Partnering with Team Building Asia, the organisation designed an engaging training programme that not only developed these values but also embedded them into daily operations.
Rather than being a stand-alone concept, “Our Values” became an integral part of Lloyds TSB’s people strategy — influencing recruitment, retention, performance management, and employee engagement.

OBJECTIVES

  • Defined Shared Values
  • Embedded Values in Workplace
  • Strengthened Culture

CHALLENGES

  • Avoiding Values as “Abstract Concepts”
  • Ensuring Applications Across Offices
  • Creating Measurable Impact

SOLUTIONS

  • Values-Based Recruitment
  • Performance Appraisals
  • Interactive Training

RESULT

  • Stronger Recruitment Outcomes
  • Stable Retention
  • Increased Employee Morale

Objectives

Define Shared Values That Employees Truly Identify With
Employees collaborated to articulate a values framework that reflected both corporate identity and local team culture.

Embed Values into Recruitment, Retention, and Performance Strategies
“Our Values” were woven into key HR processes, ensuring they guided decisions from hiring to employee evaluation.

Strengthen Culture Through Networking, Morale, and Knowledge Sharing
The programme also aimed to build stronger connections across offices, encouraging collaboration and mutual support.

Challenges

Avoiding Values as Abstract “Concepts”
The risk was that values would exist only as posters or slogans, rather than being integrated into business strategy.

Ensuring Application Across Different Offices
With teams in Hong Kong and Singapore, consistency in understanding and applying the values was essential.

Creating Measurable and Non-Measurable Impact
Beyond retention and recruitment, Lloyds wanted to capture softer benefits such as networking and morale.

Solutions

Values-Based Recruitment Processes
New hires were assessed against “Our Values,” leading to candidates who understood not just what was expected, but how to deliver it.

Performance Appraisals Integrated with “Our Values”
Line managers could now evaluate employees on both outcomes and behaviours, strengthening fairness and accountability.

Interactive Training Driving Networking and Knowledge Sharing
Workshops provided rare opportunities for staff across departments to connect, share knowledge, and see the bigger picture.

Results

Stronger Recruitment Outcomes and Candidate Alignment
Better hiring decisions were made, with recruits entering the organisation already aligned with company culture.

Stable Retention Despite Economic Uncertainty
The values-based culture created loyalty and commitment, helping retention remain steady during unstable times.

Increased Employee Morale and Engagement
Feedback surveys showed the intervention scored in the top 85% for effectiveness, with staff noting boosts in morale, collaboration, and innovation.

Conclusion

By defining and embedding “Our Values” into recruitment, retention, and performance management, Lloyds TSB created a stronger, values-driven culture across its Asia offices. The collaboration with Team Building Asia not only improved measurable outcomes like recruitment and retention but also generated lasting benefits in morale, networking, and knowledge sharing — reinforcing the company’s commitment to teamwork, interaction, and sustainable cultural growth.

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