Bringing the Code of Conduct to Life

Published on 26 Mar 2021

Creative team building towards one goal

Crédit Agricole CIB is a global corporate and investment bank with a long-standing presence in the Asia Pacific since 1875. The Bank is a leading financing and derivatives house offering a range of products and services in capital markets activities, investment banking, structured finance, commercial banking and international trade for their clients and a pioneer in sustainable financing.

Having teams spread out across Asia-Pacific without much connection over the past year, Crédit Agricole CIB wanted to bring the Asian-Pacific finance team together for an inspiring team building activity. As a value-add to the process, Crédit Agricole CIB decided to incorporate their Code of Conduct as an opportunity for better staff engagement.

icon objectives


  • Engage Crédit Agricole CIB APAC members to join a team building activity, with a hybrid format, partly remote and partly in person
  • Reunite everyone in a meaningful experience
  • For everybody to work together as a team
  • Incorporate values of the Crédit Agricole CIB’s Code of Conduct
  • Conclude with a tangible output

  • icon challenge


  • Engage the teams for up to four hours.
  • Familiarise the event marshals on short notice with the organisation, the objectives and the Code of Conduct.

  • icon solutions


  • The chosen program was Blockbusters Remote, in which remote teams translate company business messages, core values or brand into dynamic, attention-grabbing movie trailers.
  • The Code of Conduct was divided into several themes and each team was allocated a theme to focus their blockbuster trailer on.
  • The event marshals were thoroughly briefed on the Code of Conduct and the objectives of Crédit Agricole CIB, this way they could:
  • Guide the teams on the storyboard process and motivate them to go the extra mile
  • Make space for dialogue
  • Getting everyone involved with the values
  • Motivate the participants to be creative and think out of the box
  • Remind the teams to incorporate the values into their output

  • icon results


    The Blockbusters Remote program delivered great camaraderie, team support and collaboration. Return on investment was demonstrated through:

  • Great project management skills
  • Creativity and innovation
  • Involving the participants in the Code of Conduct values
  • The final output, eight impressive videos about the Code of Conduct, is something that Crédit Agricole CIB can refer to and reuse throughout the year(s) to reinforce the organisational values.

    hybrid team building - video call

    "Blockbusters is a great concept for a team building activity, and it can be done remotely in several locations. It works well with participants and the resulting clips are quite impressive!"

    Regional Finance Coordinator Asia-Pacific, Crédit Agricole Corporate and Investment Bank

    Reinforcing the Code of Conduct

    The Code of Conduct was already well-known at Crédit Agricole CIB and the participants have been living by it for quite a while. The objective was to reinforce it and bring it to life in a creative way. In order to do that, the Code was split into several themes based on the values it contained. For instance, the value "mutual respect" was allocated to one of the teams as the main focus throughout their video. They built their storyline based on the trust and friendship that reigns in the organisation. Another team concentrated on integrity and they wrote a story about a colleague falling ill and the whole team coming to the rescue by sharing the workload and showing support. Different types of storylines can be created to bolster any theme.

    teams at desk discussing values

    Extensive storyboard planning for optimal output

    The storyboards started from a good place because the participants were familiar with the Code of Conduct and each team received a different theme based on the values.

    The event marshals were briefed thoroughly towards the key objectives and key elements of the Code of Conduct so that they were very aligned with it. That enabled them to guide the participants towards being more original and serious with the storyboard process. The facilitator and event marshals also encouraged the teams to get thinking creatively along the lines and opened up space for dialogue to brainstorm and discuss the storyboard they were going to use for their ultimate trailer. The linkage with the themes was very strong for each team.

    To conclude, the winning video was voted by all the participants. Before displaying each video trailer, the facilitator reminded everyone what the theme was for each video so that the participants could all be aware of what to look out for, as that could influence their vote. During the voting, the teams were very supportive of each other and genuinely impressed by what the other teams had produced. The winning team was showered with compliments and a round of emoji applause.

    “It was a great initiative to reconnect the APAC Crédit Agricole CIB finance teams in APAC,” said the spokesperson. The output was impressive, the videos can be referred to throughout the year, can be used again to reinforce the Code of Conduct values.

    Team in front of Credit Agricole logo throwing Panda in the air for collaboration

    Keys to success

    One of the main challenges was to continuously engage the participants for up to four hours. This seemed like a long time, but in the end, it was very achievable as there was a gamut of space for dialogue, creativity and commitment towards the storyboard planning.

    The facilitator and event marshals were able to involve the teams with the values they had to incorporate and encourage them to think out of the box. The participants were able to engage with the process to work closely together as they understood the concept very clearly. The teams demonstrated excellent project management skills, creativity and innovation, and cooperation.

    More information about Blockbusters Remote.

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