The facilitator will guide participants through the creation process through a briefing with crucial tips and pointers on how to make the movies look polished and professional. A lucky dip will give teams the genre of the movie they have to produce. Everything else, from lines to scenes, rests squarely on your teams’ shoulders.
Teams are given several criteria that need to be included in their movies such as specific pieces of dialogue highlighting corporate values, product information or key meeting messages. To assist in their task, teams are given a storyboard to help with planning, a bag containing all props related to their movie genre as well as a sound effects machine, mp3 player with music and a digital video camera. A technical workshop is given to give the sound engineer and cameraman the skills they need to use their equipment. Then teams go “on location” to film their movie and return to the event room with their movies “in the can” before the wrap up deadline.