Silk Road transforms teams into merchant houses navigating the historic trading route of Asia. Each group receives valuable resources and insider market information. Wearing themed attire and representing cities from the Silk Road, teams engage in competitive trading, all while building connections and experiencing the atmosphere of ancient Eastern markets.
- Program Designer: Catalyst Global
Silk Road
Step into the ancient markets of the Orient as trading teams compete to grow their wealth. Silk Road blends cultural immersion with strategy, negotiation, and team dynamics.

Description
Learning Outcomes
Silk Road encourages collaboration through strategic negotiation, risk analysis, and market adaptation. Teams experience the value of trust and the power of timely information while learning to navigate complex interactions and build mutually beneficial relationships. The activity develops group cohesion, reinforces the principles of customer relationship building, and challenges participants to create smart strategies that deliver long term value.
| Team Building Type | Conferences Meetings & Townhalls, Indoor Team Building |
|---|---|
| Outcomes | Cross Function Collaboration, Engagement |
| Duration | 1.5 Hours |
| In-Person/Virtual | In-Person |
| Program Designer | Catalyst Global |
| Group Size | 26-50, 51-150, 151-250, 251-500, Over 500 |











