Teams step into the role of alchemists, blending base, mid and top notes to craft a fragrance that reflects their target market’s mood and preferences. They learn perfumery basics, define customer traits, and create an engaging marketing pitch to sell their scent. This hands-on experience combines creativity, strategy and teamwork.
- Program Designer: Catalyst Global
- Ai Powered: Yes
Essence of Excellence
Essence of Excellence transforms teams into fragrance alchemists. By blending unique scents to match their target market, participants practise creative thinking, customer empathy and collaborative branding. With hands-on perfumery and persuasive pitches, teams explore different perspectives, strengthen relationships, and gain insights into bridging cultural gaps — all while designing a scent that sells.
Description
Learning Outcomes
Essence of Excellence puts the customer at the heart of every decision. Teams practise customer empathy as they discuss their target market’s emotions and motivations to design a meaningful scent and compelling brand story. Through lively debates, they discover and respect each other’s perceptions, realising that everyone works from unique models. This builds understanding and bridges cultural gaps within the team while fostering stronger relationships. The experience highlights how exploring different viewpoints helps businesses stay relevant to diverse audiences. By blending creativity, strategic thinking and persuasive pitching, teams leave with a deeper grasp of customer-centricity and the collaborative process needed to capture a market’s true essence.
Additional Information
| Team Building Type | Conferences Meetings & Townhalls, Indoor Team Building, Leadership Development, Onboarding Teams, Using Tech |
|---|---|
| Outcomes | Creativity & Innovation, Cross Function Collaboration, Dealing with Change, Engagement, Growth Mindset, Leadership Skills, Team Morale, Using AI |
| Duration | 1.5 Hours, 2 Hours, 2.5 Hours |
| In-Person/Virtual | In-Person Indoor |
| Program Designer | Catalyst Global |
| Group Size | 10-25, 26-50, 51-150, 151-250 |
| AI Powered | Yes |
